Online article talked about SNS and Business coming together: http://www.economist.com/business/displaystory.cfm?story_id=10880936
Companies are hoping SNS to become a bigger force in online advertising. Everybody agrees that is the next big thing. A decade ago, Microsoft bought Hotmail—the firm that established web-based e-mail as a must-have service for internet users. This May it was AOL, a struggling web portal that is part of Time Warner bought Bebo, a small but up-and-coming online social network. However, I have a feeling this will be another feeling as partnering up with Time Warner for AOL...
Facebook, now allied to Microsoft, has fared worse. Its grand attempt to redefine the advertising industry by pioneering a new approach to social marketing, called Beacon, failed completely.
The article says
"Social networking may end up being everywhere, and yet nowhere."
I feel this is just a beginning and companies are trying out new thing and getting used to the new tool. Once they adapt, SNS will become their strong partner
Monday, April 21, 2008
Business and SNS
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2 comments:
I think there SNS can be a great business partner with companies and corporations as well- as long as the companies and corps utilize it well and don't just try to exploit it. They need to find an innovative way to integrate the various SNS into the inter workings oft he companies in order to facilitate excitement and use without compromising working productivity. Its a complex situation but with everything we have come up with thus far...shouldn't be that hard.
Companies cannot ignore social networks, and it is a good way to advertise particularly because of social networks interactive nature. Half the time consumers don't even realize they are being subjected to a form of advertising, that is the best aspect of social networks
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